Yes it looks cool.
And... For me, it's because I had mohs procedure on my neck and and lip (so far) to remove basal cell carcinoma, so don't judge me until you turn 50....
A fishing life is hard on the skin and maybe these young hipsters are just more aware of that than I was. I spent so many days on the beaches and bays with nary a sunscreen as a youth, and then I landscaped my way through college, and fished a A LOT...
I am frankly glad for the hoodies because those wide brim hats are not for me.