Algorithms and auto play…
That’s the difference between a print guidebook, or even this forum and the YouTube/IG/tiktok heroes. If I want to read a conditions report on PAFF or a guidebook I need to already be looking for it (there’s nothing wrong with helping out folks looking for a little extra help- in fact it’s one of the best parts of the sport).
BUT… Contrast that with YT where I can be watching a plane crash documentary and the next video up is PAspotburningandsingingtomyself fishing the same pool on the WB for the 80th time this year. Social media will always be way worse for that reason. The damage done by those algorithms is really insidious- it puts already pressured waters in front of viewers that never even thought to check them out. Next thing you know they’re booking a trip!
If you want help upping your game or finding new water, guidebooks like Troutbert’s require you to take the initiative and do some legwork. YouTube just smacks you with big fish after big fish video, and the worst offenders name drop the exact waterways, access points, parking areas, and techniques. Hell they basically tie the fly on for you and tell you what rock to cast behind. That cheapens the experience for everyone, and is why I’m never gonna be cordial to some self-aggrandizing doucher out there wearing a GoPro