FWIW, I think its important to buy something that you think is appealing to you, as well. Be it brand, or visuals, or both. If you're of the belief you've bought an inferior product, you'll never be completely satisfied. To this, I offer up my own personal feelings on a Cabela's branded reel (well, actually, any of their branded stuff I own). I know its as good as anyone elses, its certainly cheaper and it (was) backed up by a warranty that (was) among the best, but y'know, I don't like it. There's something about it that sort of strikes at my vanity. Case in point, as I prepare for a trip to the shore tomorrow, I looked at my three rods (all Cabela's branded), and two of the three reels, and realized that I felt a little silly. Is it any less capable? No! Not in the slightest, but I don't like it anyways.
And something about using an item with the word "Bass Pro Shop" on it burns me at my core, that's not even a store name, its a description. I can't do it. Yes, its pure and complete vanity, but it affects me none the less.
Although, the point of my earlier post is that you don't need to be suckered in by high cost for exotic features, pure simplicity and ruggedness is every bit as important, as well as the fact that you know its a tool and won't cringe every time you sit it down on a rock that it might get marred.