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pcray1231
Well-known member
Didn't know Native and Costa were same company. Probably be my next pair with multiple lenses.
Co-owned doesn't always mean co-made. They may or may not be the same lenses, made in the same places, to the same specs, etc. i.e. yes, CDM owns and operates Native as it's mid-tier brand. I do not know if the lenses are made the same and in the same place. Some brands are just that, brands, and no other differences, they just slap on different labels. Others retain largely independent supply chains and technology and operate as a nearly independent company under a larger conglomerate.
Common in the sunglass industry.
Smith's are made by Safilo. i.e. Polaroid, Carrera, Hugo Boss, Gucci, Fossil, Liz Claiborne, Banana Republic, Tommy Hilfiger, etc. All the same company. Smith was largely independent until fairly recently, but is now going "fully integrated", meaning it's plant in Idaho is closing and they'll be made in the same facilities as all of the above. Kinda sad, as one of the R&D big boys is being eaten up by a conglomerate with the business model of cut costs and sell the brand name.
Marchon Eyewear = Nike, Calvin Klein, Nautica, Nine West, X-games, Valentino, etc.
Marcolin = Guess, Harley Davidson, Swarovski, Montblanc, Timberland, CoverGirl, Kenneth Cole, Rampage, Skechers, etc.
Luxotica is the mega-giant who makes Oakley, Revo, Ray-Ban, Persol, Oliver, Armani, Chanel, Prada, Ralph Lauren, and a bunch of others, not to mention owns Lenscrafters, Sunglass Hut, Pearl Vision, Bright Eyes, Sears Optical, Target Optical, and a bunch of others. I always laugh at the Oakley vs. Ray-Ban argument.
Maui Jim = Zeal Optics. They have a distributorship with Luxotica stores, but Luxotica was trying to buy them and Maui has been resisting, and threatening to break ties totally. Not sure where this stands today. But this group is pretty serious about their independence and technology and believes they have a better mousetrap, so I'd hate to see them go the way of Smith.
And as was said, Costa Del Mar = Native Eyewear which became Costa Inc, which was recently bought by Essilor. Probably a good merger as Essilor is a heavy R&D company and sharing of IP will likely be good for consumers. Heavy focus on coatings, materials, and transitions. Essilor has traditionally focused in the prescription market. Yet to be seen whether any manufacturing changes are in store, as right now, Costa still makes all the lenses for the sunglasses.
Kaenon = independent. Another good company.
Personally, I like R&D and competition to push the envelope forward. As such, Costa, Native, Kaenon, and Maui Jim are all good by me in terms of their focus.