You know what, that's a great looking reel. It really is. Its a sharp red, its got flashy newedge style but its not some sort of hideous art deco wanna be monstrosity (hey there, mr lamson!) and i have absolutely zero use for it.
They seem to be pretty popular around here. The owner (Justin, IIRC?) was pretty good with sharing information and concern on this and other boards. I know as it gets bigger it gets harder for to be as personal, but they seem to be successful.