I think I have the same net (albeit purchased through a different channel, Sierra Trading Post, Cabela's version probably just doesn't have the Wetfly stamp). Description is the same, photos look the same, but $0.04 cheaper (or more, if you use one of their coupons, which will probably mean you have to buy some other stuff too)
I haven't spent inordinate amounts of time trying to unhook a hook from the rubber, like I did with my mesh nets of the past. That in and of itself is worth the $20.
http://www.sierratradingpost.com/wetfly-rubber-net-with-wooden-handle-small~p~5213w/
For the price, it works well enough. Some of the reviews lament it not being deep enough and someone claimed that the wood bent when they landed a 20"+ brown, but I netted a 22" brown with mine without bending any wood. The metal clip on my net broke, but I haul it around outside a backpack and probably knocked it against something somewhere along a trek.
I also have the medium size version of this net, that I haul around during night outings. I've only used the larger net once but it did make for an easier netting of a larger fish.